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Study form
Prague – TrojaWhy study this specialization?
The specialization is intended mainly for creative people who want to learn how to build a love brand, prepare advertising campaigns or use the full potential of social networks. In addition, the teaching focuses on the basics of psychology, personality psychology and the improvement of communication skills, thanks to which students will learn to use the psychology of persuasion to their advantage in dealing with customers.
The specialization is taught only in the Czech language.
Graduate profile
Where can a graduate of the specialization apply?
Profile courses
MarketingGraphics in marketingBasics of advertising and PRCommunication in service managementBusiness Intelligence for marketingGraduate profile
Marketing managerDigital Marketing ManagerPR workerKey account managerTV workerAdvantages of studying at VŠHE
Individual approach
Classes take place in small groups.
Top experts
You will be taught by managers, entrepreneurs and other experts from practice.
Interesting internships
The opportunity to work with our partners.
No more learning by heart
More critical thinking and practical experience.
Excellent facilities
VŠHE has 2 restaurants and bars.
Erasmus +
Possibility to travel to dozens of countries.
What awaits you during your studies?
Listen to what Ing. Štěpán Chalupa, Secretary of the Marketing Department has to say about the program.
Study plan
| Semester | Name of the subject | |
|---|---|---|
| Fall | Information and communication technologies | |
| Fall | Basics of advertising and PR | |
| Fall | Communication in marketing | |
| Fall | Management | |
| Fall | Law | |
| Fall | English language | |
| Fall | Foreign language |
| Semester | Name of the subject | |
|---|---|---|
| Spring | Microeconomics | |
| Spring | Accounting | |
| Spring | Marketing | |
| Spring | Introduction to sociology | |
| Spring | English language | |
| Spring | Foreign language | |
| Spring | Practice |
| Semester | Name of the subject | |
|---|---|---|
| Fall | Macroeconomics | |
| Fall | Basics of franchising | |
| Fall | Business Intelligence for marketing | |
| Fall | Statistics | |
| Fall | Optional subject | |
| Fall | English language | |
| Fall | Foreign language |
| Semester | Name of the subject | |
|---|---|---|
| Spring | Business Economics | |
| Spring | Modern human resources | |
| Spring | Psychology | |
| Spring | Optional subject | |
| Spring | English language | |
| Spring | Foreign language | |
| Spring | Practice |
| Semester | Name of the subject | |
|---|---|---|
| Fall | Taxes and financial reporting | |
| Fall | International Trade | |
| Fall | Business informatics | |
| Fall | Graphics in marketing | |
| Fall | Communication in service management | |
| Fall | English language | |
| Fall | Seminar on BT |
| Semester | Name of the subject | |
|---|---|---|
| Spring | Banks and financial operations | |
| Spring | Research methodology | |
| Spring | Data processing and evaluation | |
| Spring | Security and data protection | |
| Spring | Copyright and license law | |
| Spring | Ad content and PR | |
| Spring | Management psychology | |
| Spring | Pre-state-exam seminar |
| Semester | Name of the subject | |
|---|---|---|
| Activities of a marketing agency | ||
| Selected marketing activities | ||
| Sociology and marketing | ||
| Editorial work |
School partners
Don't be afraid to want more,
Let's do it together.
Vysoká škola hotelová a ekonomická
Open door day
VŠHE prepares an Open door day on a monthly basis, for each city separately. During the open day, you will have the opportunity to look at the VŠHE premises, meet the teachers and also ask all the questions that interest you.
15. 11. 2022Prague
14. 12. 2022Prague
Individual termZnojmo
Individual termBratislava
WOULD YOU PREFER SOME OTHER OPEN DOOR DAY DATES
