Study form
Prague – Troja

Why study this specialization?

This specialization is intended for those who want to get an overview of how tourism works at the regional and international level, who want to learn how to use the advent of e-Tourism to their advantage, or how to start a business in the field. Courses within Tourism are taught by experts in practice, such as Ing. Mgr. Vladana Horáková, MBA, General Director of Aquapalace Prague. Thanks to this, students receive from the lecturers, in addition to theoretical knowledge, also useful tips directly from practice. In addition, students have a sufficient number of internships already during their studies, as the school's partners include institutions such as CzechTourism or the Association of Trade and Tourism of the Czech Republic and others.

It is possible to study Destination and Tourism Management (Mgr.) Without prior study in the same field.

The specialization is taught only in the Czech language.

Graduate profile

Where can a graduate of the specialization apply?

Profile courses

Tourism managementDestination management organizationCreation of strategies and regional plansRegional geography

Graduate profile

Management of travel agenciesOwn businessKey operational positions in destination management organizations

Advantages of studying at VŠHE

No more learning by heart

More critical thinking and practical experience.

Interesting internships

The opportunity to work with our partners.

Excellent facilities

VŠHE has 2 restaurants and bars.

Unique program

We are the only university focusing on hospitality, tourism and marketing.

Top experts

You will be taught by managers, entrepreneurs and other experts from practice.

Erasmus +

Possibility to travel to dozens of countries.

What awaits you during your studies?

Listen to what Ing. Petr Studnička, PhD., Head of the hotel department together with Ing. Lucia Plzáková, Ph.D., Assistant Professor, Department of Tourism have to say about the program.

Study plan

Semester Name of the subject
Fall Spatial planning
Fall Tourism management
Fall Macroeconomics for master's studies
Fall Applied statistics
Fall Quantitative methods
Fall English language
Fall Foreign language
Semester Name of the subject
Spring Destination management organization
Spring Microeconomics for master's studies
Spring Financial management of the company
Spring Marketing management of municipalities and regions
Spring Strategic management
Spring English language
Spring Foreign language
Semester Name of the subject
Fall Basics of destination management
Fall Geography of tourism
Fall Statistics
Fall Macroeconomics
Fall Optional subject
Fall English language
Fall Foreign language
Semester Name of the subject
Spring Sales technique and operation of a travel agency
Spring Business Economics
Spring Modern human resources
Spring Optional subject
Spring English language
Spring Foreign language
Spring Practice
Semester Name of the subject
Practical application of leisure activities in the Czech Republic
Management of spa and wellness services
Intercultural management in the Czech Republic
Tourism services
The European Union and the Czech Republic
Geography of tourism in the Czech Republic
Case studies in tourism
Municipal and regional policy in the Czech Republic

We care about students

Satisfied students are our best business card.


VŠHE gave me a wide view. I can work in the hotel industry, but also in gastronomy, tourism or marketing. The hospitality industry has always attracted me and now, as a graduate, I have a great chance to work in it. Teachers are people in the right place who have extensive experience and try to pass on as much as possible to students


I also hesitated to choose a bachelor's degree, but in the end I decided for VŠHE, which was a great choice. Not only an endless theory awaits you here, but above all you will gain unique experience and contacts, which is very beneficial and important for your subsequent career in the field. VŠHE personally supported me in my passion for wine sommelier and marketing in the field of gastronomy and tourism.


At VŠHE, I liked the connection of professional theory with practice the most. What we learned in class, we could then try in practice. It is a great preparation for all future hoteliers. I will always be very happy to remember studying, it was a good decision.

School partners

Don't be afraid to want more,

Let's do it together.

If our offer appealed to you, fill in a non-binding registration for the study. The entire admission procedu

Application Quiz
Vysoká škola hotelová a ekonomická

Vysoká škola hotelová a ekonomická

Open door day

VŠHE prepares an Open door day on a monthly basis, for each city separately. During the open day, you will have the opportunity to look at the VŠHE premises, meet the teachers and also ask all the questions that interest you.

15. 11. 2022Prague
14. 12. 2022Prague
Individual termZnojmo
Individual termBratislava


You can arrange an individual date.