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Study form
Prague – TrojaWhy study this specialization?
The specialization is intended mainly for creative people who want to learn how to build a love brand, prepare advertising campaigns or use the full potential of social networks. In addition, the teaching focuses on the basics of psychology, personality psychology and the improvement of communication skills, thanks to which students will learn to use the psychology of persuasion to their advantage in dealing with customers.
The specialization is taught only in the Czech language.
Graduate profile
Where can a graduate of the specialization apply?
Profile courses
Marketing strategiesMarketing research methodologyE-business in the HORECA sectorMarketing analysisGraduate profile
Marketing managerDigital Marketing ManagerPR workerTV workerKey account managerAdvantages of studying at VŠHE
Individual approach
Classes take place in small groups.
Top experts
You will be taught by managers, entrepreneurs and other experts from practice.
Interesting internships
The opportunity to work with our partners.
No more learning by heart
More critical thinking and practical experience.
Excellent facilities
VŠHE has 2 restaurants and bars.
Erasmus +
Possibility to travel to dozens of countries.
What awaits you during your studies?
Listen to what Ing. Štěpán Chalupa, Secretary of the Marketing Department has to say about the program.
Study plan
| Semester | Name of the subject | |
|---|---|---|
| Fall | Macroeconomics for master's studies | |
| Fall | Marketing research methodology | |
| Fall | Marketing strategies | |
| Fall | Applied statistics | |
| Fall | Quantitative methods | |
| Fall | English language | |
| Fall | Foreign language |
| Semester | Name of the subject | |
|---|---|---|
| Spring | Microeconomics for master's studies | |
| Spring | Financial management of the company | |
| Spring | E-business in the HORECA sector | |
| Spring | Franchising management | |
| Spring | Journalistic genres in marketing practice | |
| Spring | Strategic management | |
| Spring | English language | |
| Spring | Foreign language |
| Semester | Name of the subject | |
|---|---|---|
| Fall | Managerial accounting | |
| Fall | Social marketing | |
| Fall | International marketing and business operations | |
| Fall | Research methods | |
| Fall | Project management | |
| Fall | Optional subject | |
| Fall | Seminar on DT | |
| Fall | Practice |
| Semester | Name of the subject | |
|---|---|---|
| Spring | Controlling | |
| Spring | Public finance | |
| Spring | Marketing analysis | |
| Spring | Strategic marketing | |
| Spring | Psychology and sociology of the market | |
| Spring | Pre-state-exam seminar |
| Semester | Name of the subject | |
|---|---|---|
| Quality management systems | ||
| Operation of a marketing agency | ||
| Marketing in destination management |
School partners
Don't be afraid to want more,
Let's do it together.
Vysoká škola hotelová a ekonomická
Open door day
VŠHE prepares an Open door day on a monthly basis, for each city separately. During the open day, you will have the opportunity to look at the VŠHE premises, meet the teachers and also ask all the questions that interest you.
15. 11. 2022Prague
14. 12. 2022Prague
Individual termZnojmo
Individual termBratislava
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