Study form
Prague – Troja

Why study this specialization?

The specialization is intended mainly for creative people who want to learn how to build a love brand, prepare advertising campaigns or use the full potential of social networks. In addition, the teaching focuses on the basics of psychology, personality psychology and the improvement of communication skills, thanks to which students will learn to use the psychology of persuasion to their advantage in dealing with customers.
The specialization is taught only in the Czech language.

Graduate profile

Where can a graduate of the specialization apply?

Profile courses

Marketing strategiesMarketing research methodologyE-business in the HORECA sectorMarketing analysis

Graduate profile

Marketing managerDigital Marketing ManagerPR workerTV workerKey account manager

Advantages of studying at VŠHE

Individual approach

Classes take place in small groups.

Top experts

You will be taught by managers, entrepreneurs and other experts from practice.

Interesting internships

The opportunity to work with our partners.

No more learning by heart

More critical thinking and practical experience.

Excellent facilities

VŠHE has 2 restaurants and bars.

Erasmus +

Possibility to travel to dozens of countries.

What awaits you during your studies?

Listen to what Ing. Štěpán Chalupa, Secretary of the Marketing Department has to say about the program.

Study plan

Semester Name of the subject
Fall Macroeconomics for master's studies
Fall Marketing research methodology
Fall Marketing strategies
Fall Applied statistics
Fall Quantitative methods
Fall English language
Fall Foreign language
Semester Name of the subject
Spring Microeconomics for master's studies
Spring Financial management of the company
Spring E-business in the HORECA sector
Spring Franchising management
Spring Journalistic genres in marketing practice
Spring Strategic management
Spring English language
Spring Foreign language
Semester Name of the subject
Fall Managerial accounting
Fall Social marketing
Fall International marketing and business operations
Fall Research methods
Fall Project management
Fall Optional subject
Fall Seminar on DT
Fall Practice
Semester Name of the subject
Spring Controlling
Spring Public finance
Spring Marketing analysis
Spring Strategic marketing
Spring Psychology and sociology of the market
Spring Pre-state-exam seminar
Semester Name of the subject
Quality management systems
Operation of a marketing agency
Marketing in destination management

We care about students

Satisfied students are our best business card.<


At VŠHE, I liked the connection of professional theory with practice the most. What we learned in class, we could then try in practice. It is a great preparation for all future hoteliers. I will always be very happy to remember studying, it was a good decision.


Three years at VŠHE are like snapping your fingers away. The friendly atmosphere, the professionalism of the academic staff, the topicality of the topics addressed and the close connection with the practice are just a small list of things that can characterize VŠHE. It thus becomes a great springboard for creating your own future.


VŠHE gave me a wide view. I can work in the hotel industry, but also in gastronomy, tourism or marketing. The hospitality industry has always attracted me and now, as a graduate, I have a great chance to work in it. Teachers are people in the right place who have extensive experience and try to pass on as much as possible to students

School partners

Don't be afraid to want more,

Let's do it together.

If our offer appealed to you, fill in a non-binding registration for the study. The entire admission procedure is free of charge. Alternatively, test your knowledge in our quiz.

Application Quiz
Vysoká škola hotelová a ekonomická

Vysoká škola hotelová a ekonomická

Open door day

VŠHE prepares an Open door day on a monthly basis, for each city separately. During the open day, you will have the opportunity to look at the VŠHE premises, meet the teachers and also ask all the questions that interest you.

15. 11. 2022Prague
14. 12. 2022Prague
Individual termZnojmo
Individual termBratislava


You can arrange an individual date.